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Rocket Fuel -Why Don't You Ask For Referrals?

Updated: Mar 3, 2023

Today’s Rocket Fuel delves into your belief system about asking for referrals. While we all know that a referral from a happy, satisfied customer is one of the best leads we can get, there are still lots of salespeople who struggle with asking. While they might suggest they lack the opportunity or the skill to be successful, the real problem is their belief system about asking for referrals.


I surveyed some TOP Sellers about asking for referrals and here is what they came up with for the top 10 beliefs required to be successful. Now it is time for you to take the top 10 test to see how your beliefs align.


Repeat after me, “The more I believe…’

1. In the value of my product and service…the better my chances of obtaining referrals from my good customers.

2. My success is based on continually seeking high-quality prospects…the better my chances of obtaining referrals from my good customers.

3. Receiving referrals from a satisfied customer is as valuable as making the sale…the better my chances of obtaining referrals from my good customers.

4. I need to strive to exceed my customer’s expectations to obtain the right to receive referrals…the better my chances of obtaining referrals from my good customers.

5. I must be willing to give referrals to other salespeople…the better my chances of obtaining referrals from my good customers.

6. Providing referrals is a way for my customers to help others that they know…the better my chances of obtaining referrals from my good customers.

7. Asking for and receiving a referral is the best indication of a ‘job well done’…the better my chances of obtaining referrals from my good customers.

8. In the Theory of Plenty –the belief that there is an abundance of high-quality people who can benefit from the services I have to offer…the better my chances of obtaining referrals from my good customers.

9. Asking for referrals requires more effort than giving my customer two cards and waiting for the call from the unknown prospect…the better my chances of obtaining referrals from my good customers.

10. In ME…and the value I bring to the customers I work with…the better my chances of obtaining referrals.


So the next time you are sitting across from that great customer who is giving you all the accolades, are you going to take that next step and ask for their help to identify others who can benefit from your products/services/expertise? Of course, you will!


If you found this blog valuable, you should invest in my book, TOP Seller, at Amazon.com https://www.amazon.com/dp/0968818935.

I would appreciate it if you would spread the joy and share the blog with the people in your circles on LinkedIn or Facebook.

If you don't want to miss the next Rocket Fuel, subscribe to my blog at www.theoryofplenty.com.

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